What does BIGMOUTHpr actually do?
1. TUNING IN. At BIGMOUTHpr we take time to 'tune in' on what you are about. We tease out what makes you special, different and above all, newsworthy.
2. ANGLES. From this 'tuning-in' we tease out our 'angles'. We then turn these into stories, but written in a way that editors want to see them.
This is NOT advertising, and anyone who approaches PR thinking this is another way to advertise usually gets it wrong. The effect of good PR may be the same as good advertising = more customers, but the tools are different.
3. PLACEMENT. We have the contacts that mean we can get the story (or angle) published, broadcast on the radio or filmed for TV. Of course, there is no guarantee (unlike paid-for ads); our success depends on the creative synergy that we can create between us.
4. AND THAT's PR. So, PR is about arousing public attention for your business/activity in the media. That means your business or activity is in the news & in front of your customers.
5. WHY? If you have the feeling that your small advertising budgets are not working hard enough for you, contact us & see what BIGMOUTHpr can do for you. E-mail us at rlk@bigmouthpr.co.uk
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